It is Sun Chemical's stated objective to become our customers' partner of choice. Innovation is one of the 12 Values of Sun Chemical. So our Research and Development efforts have been designed to increase the pace and frequency of innovation. That is why Sun Chemical has been the source of many of our industries' major technological breakthroughs during the past four decades.

At its heart, our R&D program has four main objectives:

• To anticipate our customers' needs for advanced inks and pigments
• To search out enhancements to our existing products
• To develop products that are environmentally sensitive, and
• To serve as trouble-shooters, seeking solutions to any problems our customers might encounter during production.

To accomplish these goals, Sun Chemical allocates a significant portion of our revenue to product research, product development, and technical support. In fact, in the area of printing inks and coatings, Sun Chemical invests more in R&D than our top competitors combined. We take our role as industry leader seriously!